Medicine Yang Portfolio

The brand animation is built around the core concepts of "opening," "movement," "breakthrough," and "connection," echoing the theme of the museum’s grand opening. It highlights the New Taipei City Art Museum’s potential for cross-regional development and its strong connections with local communities, while breaking the boundaries of people, time, and place. Through the transformation of different letters in the brand identity and powerful motion language across four animations, the museum is presented as an open, inclusive, and collaborative space. It not only amplifies the voice of art, but also listens and responds to the needs of the city and society, allowing everyone to take part and connect emotionally with art, culture, and community. The architectural animation takes on the concept of a “flowing canvas,” visualizing abstract values like hope, nature, life, and the future. Through scenes such as sunrise, shade, ripples, and nightfall, it transforms the museum’s architecture into a series of living, moving paintings—imbuing the building with vibrant life. More than just a place for exhibitions, the museum serves as a platform for social dialogue and cultural co-creation. This projection mapping experience not only invites public interaction, but also brings to life the vision of a “museum for all”—an open, creative space where everyone can participate and share.

華麗邏輯有限公司

CREDIT

https://line.me/ti/p/0j2A7_yprE

LINE

LINE https://line.me/ti/p/0j2A7_yprE

NEW TAIPEI CITY ART MUSEUM - OPENING ARCHITECTURAL PROJECTION MAPPING ANIMATION

品牌動畫以「打開」、「移動」、「突破」以及「連結」為核心概念，回應本次的開館主題，同時展現新北市美術館在跨區域發展的多種可能性、與在地不同區域的連結性，以及打破人事時地物界線的突破性。透過品牌識別中的不同字母變化，並結合強力的動態語彙貫穿四部動畫，強調美術館作為一個開放、包容、共創的角色，不僅傳遞藝術的聲音，也傾聽並回應城市與社會的需求及變化，讓每位觀眾都能參與其中，感受與藝術、文化和社會的情感連結。建築美學動畫則以「流動的畫布」為命題，並將「希望」、「自然」、「生命」、與「未來」等抽象價值具象化，以「日昇」、「樹蔭」、「水波」、「夜幕」等風景作為轉化，結合新北市美術館建築，試圖為場館打造一幅幅美麗的動態畫布，同時也賦予了建築非凡的生命力。美術館不僅是展示的平台，也是促進社會對話、文化共創的場所，本次建築光雕不只是提供了一個讓民眾與場館互動的空間與機會，更體現了「全民美術館」的價值—— 一個人人可以參與、共享創意的開放場域。