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LINEhttps://line.me/ti/p/0j2A7_yprEworkPARIS CULTURAL OLYMPIAD - TAIWAN PAVILION KEY VISUAL MOTION DESIGN
The Taiwan Pavilion at the Cultural Olympiad serves as an international stage to showcase Taiwan’s spirit of freedom and diversity. More than a meeting point for art and culture, it is a global hub for exchanging values—bridging borders, communities, and languages through the power of cultural expression. The core of the visual identity centers on the “W” in “Taiwan.” In English, "W" represents a double "U"; in French, it’s formed by two "V"s. This duality symbolizes Taiwan’s openness to collaboration and its vision of shared cultural growth with the world. In the extended identity system, “W” is integrated with universally recognized emoji language, creating a more dynamic and relatable set of symbols. These visuals reflect themes of empathy, mutual success, and diversity—conveying a sense of modernity and warmth. It invites people from all backgrounds to experience Taiwan’s inclusiveness and projects the nation’s soft power with confidence and openness. Through this visual language, the Taiwan Pavilion becomes a true platform for cultural exchange—showcasing the richness of Taiwan’s culture and sharing a powerful message with the world: a belief in freedom and a better future together.
2024
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paart ofworkworkwork視覺統籌｜三頁文 創意總監｜顏伯駿 藝術指導｜Dizzy Ha 主責設計師｜ 陳泓宇 協力設計師｜ 楊藥智 動態設計｜楊藥智 3D動態｜謝博翰 專案管理｜陳安
巴黎文化奧運 - 台灣館 主視覺動態設計
CREDIT
文化奧運臺灣館是展示臺灣自由與多元精神的國際舞台。在這不僅是藝術與文化的交匯點，更是一個價值交流的國際樞紐，透過文化藝術的力量跨越國界、族群和語言的界限。 主識別設計以「Taiwan」中的「W」為核心，W在英語中代表雙重的「U」，而在法語中則是兩個「V」的結合。這不僅象徵著臺灣對國際合作的開放態度，也反映了臺灣願意與全世界攜手雙贏的文化願景。 在識別的延伸符號中，「W」與世界通用的表情符號語彙結合，展現更豐富的符號語境。將雙贏、同理以及多元價值的概念融入其中，展現臺灣館的現代性與親和力。讓來自不同背景的人都能感受到臺灣的包容性，也讓臺灣的軟實力在國際舞臺上發光發熱，展現了一種文化上的自信和開放性。透過這樣的視覺語言，號召文化奧運臺灣館成為實質意義上的文化交流平台，展示了臺灣豐富多彩的文化景觀，也向世界傳遞了 一個關於相信自由一起美好的強烈訊息。
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