藝術總監｜顏伯駿 平面設計｜楊藥智 專案管理｜張佳琇 Chia-Hsiu Chang
全家便利商店 新年福袋設計
FAMILYMART LUNAR NEW YEAR LUCKY BAG DESIGN
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The New Year Lucky Bag is a yearly tradition at FamilyMart, created to share good fortune and festive cheer. As 2024 transitions from the Year of the Dragon to the Year of the Snake, this year’s design features both symbols, tied together under the theme “End to End, Luck All Year Long.” The pattern forms a continuous motif across all sides of the bag, allowing every bag to connect seamlessly—no matter how they’re arranged in-store. It’s a visual wish for continuous luck and prosperity for everyone in the new year.
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homehome新年福袋為全家便利商店每年都會舉辦的新年活動，希望傳遞「福氣」以及「好運」，並帶給新的一年喜氣，而 2024 至 2025 為「龍」年跨越到「蛇」年，本次的福袋設計我們便以「龍」與「蛇」作為符號，並以「首尾相連，好運一條龍」為題，將圖案在袋子上設計成四方連續圖形，使福袋實際在門市被擺放時不管如何做排列組合，皆可以讓每個福袋連接在一起，預祝擁有福袋的顧客在新的一年萬事都能「好運一條龍」。
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2024