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藝術總監｜顏伯駿 識別設計｜楊藥智

台電公共藝術

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CREDIT

2022

台電公共藝術 視覺識別設計

台電公共藝術計畫主要是以「電力為媒介，藝術為橋梁」，將藝術引入公共空間，透過藝術創作與民眾、社區對話，傳遞電力與生活、文化、社會之間的關係。 本次品牌識別設計透過兩個平面的組成強化原有空間的三維感受，這個空間因不同的角度、內容、思想而形成多元的可能性，象徵人與藝術的碰撞、結合、共創，使場域產生無限的可能，更進一步建構出人、藝術文化、空間三者的對話，共創出無限多元的觀點。在識別基本型態設計上，除建構出三維空間感外，也呈現出代表台電的電力符號，象徵為大眾帶來希望的光。

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Taipower’s public art initiative uses electricity as a medium and art as a bridge, bringing art into public spaces and fostering dialogue between communities and creativity. Through artistic expression, it explores the connection between energy, everyday life, culture, and society. The brand identity design builds a sense of three-dimensional space by combining two planes, creating diverse possibilities shaped by different perspectives, ideas, and content. This symbolizes the collision, connection, and co-creation between people and art—transforming the space into a platform for dialogue between individuals, culture, and the environment. The core form also incorporates a visual symbol of electricity, representing Taipower’s mission to bring light and hope to the public.

TPC PUBLIC ART VISUAL IDENTITY DESIGN